Information we gather:
Information is gathered from visitors on our site when they perform specific actions such as:
- Fill out a contact form
- Sign up for newsletters
- Leave a comment
- Place an order
How we use the information we gather:
Information is used for internal record-keeping only.
The people that are given access to this information are the:
Administrators and employees only.
Cookies:
Our website makes use of cookies which are small digital files that are stored in your web browser that enable us to track your return visits to our website. We do not access these. You may disable your cookies to view our website. Your browser settings may allow you to block these cookies, but we recommend you have them enabled to help us personalize your experience of our website. Additionally, 3rd party advertisers on our site may use cookies for tracking purposes. Google, as a third-party vendor, uses cookies to serve ads. Google’s use of the DART cookie enables it to serve ads to visitors based on their visit to sites they visit on the Internet. Website visitors may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.
3rd-Party Data Collection and Usage
We utilize third-party services including Google Analytics, Hotjar, and Meta Pixel (among others) on our website to enhance user experience and for marketing purposes. These tools collect various types of data about your interactions with our website, including but not limited to:
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Google Analytics: We use Google Analytics to collect and analyze information about how visitors use our website. This data may include your IP address, device type, geographic location, and user behavior on our website. Google Analytics may place cookies on your browser to track these activities. For more details, you can review Google's Privacy Policy.
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Hotjar: We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.
For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.
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Meta Pixel: We employ Meta Pixel to track conversions and create targeted advertising on social media platforms. Meta Pixel collects data on your interactions with our website, such as pages visited and actions taken, which may be shared with Meta (formerly Facebook). This data is used to enhance the relevancy of advertisements you see on Meta’s platforms. Meta’s use of this data is governed by their Privacy Policy.
2. Legal Compliance and User Consent
Your continued use of our website signifies your consent to the data collection practices outlined above. We have implemented appropriate measures to ensure that your data is collected and used in compliance with relevant privacy laws.
3. Liability Disclaimer
By using our website, you acknowledge and agree that we are not liable for any damages or claims that may arise from the use of third-party tracking technologies such as, but not limited to, Google Analytics, Hotjar, and Meta Pixel. While we strive to ensure that these services are used in a manner that respects your privacy, we are not responsible for the actions of third-party service providers.